Privacy Policy

Introduction

Animals Now, a non-profit organization, of 88, HaHashmonaim Street, Tel Aviv, Israel (“Animals Now”), is committed to protecting the confidentiality and privacy of information entrusted to it.

This Privacy Policy describes the policy of Animals Now regarding the collection, use and disclosure of your Personal Data (as defined below) that you provide when accessing, viewing and/or using our website found at https://challenge22.com/ (the “Website”).

With this Privacy Policy, we want to make you aware of how we collect and process your personal data as a data controller.

By accessing, viewing and/or using the Website, you are agreeing to comply with and be bound by the following Privacy Policy.

If you do not agree to this Privacy Policy at any time, you should not access, view or use the Website.

The term “Animals Now”, “us”, “we” or “our”, refers to Animals Now, the owner of the Website, as well as any affiliate thereof.

The term “you”, “your” and “yours” refers to any person or entity accessing or using the Website.

The term “Personal Data” means any information relating to you which allows us or any third party to identify you, whether directly or indirectly, and (without derogating from the generality of the above), the meaning assigned to the term “Meidia” or “Meidia Ragish” (as the case may be) in the Israeli Protection of Privacy Law, 5741-1981.

This Privacy Policy forms an integral part of our Terms of Use (“Terms of Use”), and the provisions thereof, including (without limitation), the provisions regarding disclaiming of warranties, limitation on liability, governing law and dispute resolution, apply to this Privacy Policy. In case of any inconsistency between the provisions of to this Privacy Policy and the provisions of our Terms of Use, the provisions of this Privacy Policy shall prevail as to the subject matter of such inconsistency.

Unless otherwise stated, any defined terms used herein shall have the meaning assigned to them in the Terms of Use.

Your consent

By accessing, viewing and/or using the Website, you consent to:

• the collection, processing, manipulation, storage, transfer, disclosure, sharing and other uses of your Personal Data as described in the Terms of Use and in this Privacy Policy;
• the transfer of such Personal Data outside of the country where you reside in and outside of the State of Israel, the European Economic Area (EEA), the U.S.A., and/or other regions with comprehensive data protection laws, to other countries worldwide for storage, processing and use by us and to the transmission of data on an international basis;
• the placing of cookies on your computer or internet-enabled device, as described below.

What Personal Data do we collect?

We may collect the following categories of Personal Data:

• Log data: Our servers automatically record information created by your access, viewing and use of the Website and sent to us by your computer, mobile phone or other access device. Such data is collected by server logs and cookies (see explanation below), and may include information such as IP address and login information, device ID or unique identifier, device type, geo-location information, operating system and browser type, the date and time of visits to the Website, the pages viewed or searched for, time spent at our Website, and the Internet sites visited just before and just after our Website.
• Contacting us: If you contact us through the Website, letters, emails, chat service, calls, social media and/or otherwise, we may keep your message, email address and contact information for responding to your request and and/or for any other purpose to the extent you have provided your consent thereto. Providing such information by you is entirely optional.

Cookies and site tracking

We use cookies and similar technologies (e.g., web beacons, pixels, ad tags and device identifiers) to recognize you and/or your device(s) on, off and across different services and devices.

A cookie is a small text file, which often includes an anonymous unique identifier. When you visit an Internet site, that site’s computer asks your computer for permission to store this file in a part of your hard drive specifically designated for cookies. Each Internet site can send its own cookie to your browser if your browser’s preferences allow it, but, to protect your privacy, your browser only permits an Internet site to access the cookies it has already sent to you, not the cookies sent to you by other sites.

Most web browsers automatically accept cookies, but, if you wish, you can change these browser settings by accepting, rejecting and deleting cookies. The “help” portion of the toolbar on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. If you choose to change these settings, you may find that certain functions and features will not work as intended.

As you use the Website, the Website uses cookies to differentiate you from other visitors of the Website. Cookies, in conjunction with our Internet server’s log files, allow us to calculate the aggregate number of people visiting our Website and which parts of the Website are most popular.

The list of cookies that we use and their details can be found at https://challenge22.com/cookie-policy-eu/. We may update the aforementioned list from time to time.

In addition, this Website uses the following services:

• Google Analytics. Google Analytics is a web analysis service provided by Google Inc., which works using cookies. This helps us gather feedback in order to constantly improve the Website and better serve our visitors.
• Conversion rate optimization (CRO tools). CROs collect data about our Website and its visitors to help us understand how people use our Website with the use of cookies.
• Global site tag. The global site tag sets new cookies on our domain that will store a unique identifier for a visitor of the Website, or for the ad click that brought the visitor to the Website. The cookies receive the ad click information from a GCLID (“Google Click Identifier”) parameter, that Google Ads adds to the landing page URL just before redirecting to the Website.
• Google Signals. Google Signals collects information from signed-in Google users who have enabled personalized ads and combines it with anonymous data from different devices. The data collected includes actions like page views, time spent on the website, clicks on links, etc. It may also include aggregated demographic information like age and gender, although this data remains anonymous.

By accessing, viewing and/or using the Website, you agree to the placement of cookies on your computer in accordance with the terms of this Privacy Policy.

What do we use your Personal Data for, why and for how long?

Purposes for collecting and processing your Personal Data

We may use Personal Data we collect for the following purposes:

• Compliance with legal and regulatory obligations;
• Facilitating the access, viewing and use of the Website by you;
• Improving the Website and enhancing your experience with us;
• Contacting you in the event it becomes necessary to do so;
• Detecting and/or preventing any fraudulent activities;
• Protecting the rights of Animals Now and of third parties;
• Sending you communications about the Website and any changes thereto.
  These communications are not made for marketing purposes and cannot be opted-out of; and/or for
• Sending you, from time to time, marketing communications regarding the Website.
  You will have the right to opt in or to opt out of such marketing communications. You will also be given the opportunity on every marketing email that we send you to indicate that you no longer wish to receive our direct marketing material.

The legal basis for collecting and processing your Personal Data

We shall only process your Personal Data where we have a legal basis to do so. The legal basis will depend on the reasons we process and store your Personal Data for.

Such legal basis may be one or more of the following:

• You have given your consent to us processing your Personal Data (e.g., as set out in the Section ‘Your consent’ above);
• Processing is necessary for the performance of a contract between us;
• Processing is necessary for compliance with a legal obligation which applies to us;
• Processing is necessary to protect your vital interests or those of another person; and/or
• Processing is necessary for the purposes of the legitimate interests pursued by us or by a third party.

Aggregate Insights
We use your information to produce aggregate insights that do not identify you. For example, we may use your data to generate statistics about the visitors of the Website, the number of ad impressions served or clicked on, or the demographic distribution of visitors to the Website.

Retaining your Personal Data

We shall not retain your Personal Data for longer than is necessary to fulfill the purpose it is being processed for. To determine the appropriate retention period, we consider the amount, nature and sensitivity of the Personal Data, the purposes for which we process it and whether we can achieve those purposes through other means.

We must also consider periods for which we might need to retain Personal Data in order to meet our legal obligations (e.g., in relation to claims) or to deal with complaints, queries and to protect our legal rights in the event of a claim being made.

When we no longer need your Personal Data, we shall take reasonable measures to securely delete or destroy it.

Sharing your Personal Data

We may share your Personal Data with the following third parties and/or in the following circumstances:

• Suppliers and licensors, as required to enable the access and use of the Website by you;
• Service providers we are using to run our business, such as cloud services providers who host the Website at data centers located in multiple locations worldwide, and marketing services providers;
• Credit card companies and payment service providers, which facilitate your payments to us, and anti-fraud screening, which may require information about your method of payment to process payment or ensure the security of your payment transaction;
• Government authorities, law enforcement bodies and regulators for compliance with legal obligations which apply to us;
• Legal and other professional advisers, law courts and law enforcement bodies in all countries we operate in, in order to enforce our legal rights in relation to our contract with you;
• Social media: You may be able to access third party social media services through the Website or before your access to the Website. When you are registered with your social service account, we shall obtain the personal data you choose to share with us through these social media services pursuant to their privacy settings, in order to improve and personalize your use of the Website. We may also use social media plugins on the Website. As a result, your information will be shared with your social media provider and possibly presented on your social media profile to be shared with others in your network. Please refer to the privacy policy of these third-party social media providers to find out more about these practices;
• If we are involved in a merger, acquisition, reorganization or sale of assets, or in bankruptcy: Your Personal Data may be sold or transferred as part of that transaction. In any such transfer of Personal Data, we shall ensure the confidentiality of any Personal Data involved in such transactions and provide notice before Personal Data is transferred and becomes subject to a different privacy policy.

Security of your Personal Data

• We implement security measures in the storage and disclosure of your Personal Data as we believe to be appropriate to safeguard your Personal Data against accidental loss, use or access in an unauthorized way.
• However, we cannot warrant the security of any information that you send us. There is no guarantee that data may not be accessed, used, disclosed, altered, or destroyed by breach of any of our physical or technical safeguards. You hereby acknowledge and agree that your submission of such information is at your sole risk, and Animals Now hereby disclaims any and all liability for any disclosure, loss or liability relating to such information in any way.
• We do not have any control over what happens between your device and the boundary of our information infrastructure. You should be aware of the many information security risks that exist and take appropriate steps to safeguard your own information.

Your data protection rights

Under certain circumstances, and only to the extent such rights are provided to you by applicable by law, you may have the following rights:

• Right to be informed: A right to request information about whether we hold personal data about you, and, if so, what that data is and why we are holding/using it.
• Right of access: A right to request access to your personal data (commonly known as a “data subject access request”). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
• Right of rectification: A right to request rectification of the Personal Data that we hold about you. This enables you to have any incomplete or inaccurate information we hold about you corrected.
• Right to erasure: A right to request erasure of your Personal Data. This enables you to ask us to delete or remove Personal Data where there is no good reason for us continuing to process it. You may also have the right to ask us to delete or remove your Personal Data where you have exercised your right to object to processing (see below).
• Right to restriction of processing: A right to request the restriction of processing of your personal data. This enables you to ask us to suspend the processing of personal data about you, for example if you want us to establish its accuracy or the reason for processing it.
• Right to data portability: A right to request the transfer of your personal data in an electronic and structured form to you or to another party (commonly known as a right to ‘data portability’). This enables you to take your data from us in an electronically useable format and to be able to transfer your data to another party in an electronically useable format.
• Right to object: A right to object to processing of your personal data where we are relying on a legitimate interest (or that of a third party) and there is something about your particular situation which makes you want to object to processing on this ground. You also have the right to object where we are processing your personal data for direct marketing purposes.
  You can object to our processing of your data for direct marketing purposes by unsubscribing from our mailing list (see Section ‘What do we use your personal data for, why and for how long?’ for more details).
• Automated individual decision making: We do not use automated decision-making systems or profiling with regard to individuals.
• Right to withdraw consent: In the circumstances where you may have provided your consent to the collection, processing and transfer of your Personal Data for a specific purpose, you have the right to withdraw your consent for that specific processing at any time. Once we have received notification that you have withdrawn your consent, we shall no longer process your information for the purpose or purposes you originally agreed to, unless we have another legitimate basis for doing so in law.

If you want to exercise any of these rights, you can contact us as mentioned in Section ‘Contact information’ below.

Please note that requests for data access, erasure, etc., are dealt with via the Website. Requests to unsubscribe from our mailing list can be made by clicking on the “unsubscribe” link in any of our marketing emails addressed to you. These requests cannot be processed if made via email, due to their volume and the need to verify your identity before we can act on your request.

You will not have to pay a fee to access your Personal Data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request for access is clearly unfounded or excessive. Alternatively, we may refuse to comply with the request in such circumstances.

This Privacy Policy should help you to better understand how we use your Personal Data, it explains in detail the types of Personal Data we collect, what we use it for and who we may share it with. If you have any further questions about this Privacy Policy or how we handle your Personal Data, which are not dealt with here, please contact us as mentioned in Section ‘Address and Notices’ below.

If you have additional rights concerning access, disclosure, amendment, or deletion (as determined by applicable law), you may contact us as mentioned in Section ‘Address and Notices’ below.

Policy towards children

We do not knowingly collect Personal Data from children under the age of 16.

If we become aware that a child under the age of 18 has provided us with Personal Data without verification of parental consent, we shall attempt to remove such Personal Data from our servers and terminate the child’s account as soon as possible.

External websites

The Website may enable access to certain third-party web sites, including (but not limited to) social media platforms which have a link on the Website (collectively, “External Websites”).

We are not responsible or liable for the practices employed by External Websites linked to the Website, nor for the information or content contained therein.

When you use a link to go from the Website to External Websites, this Privacy Policy and our Privacy Statement is no longer in effect.

Your browsing and interaction on any External Website, is subject to that External Website’s own rules and policies.

WE DO NOT WARRANT OR ENDORSE ANY ADVERTISING, PRODUCTS, SERVICES OR OTHER MATERIALS ON OR AVAILABLE FROM SUCH EXTERNAL WEBSITES AND ARE NOT LIABLE FOR ANY LOSS AND/OR DAMAGE WHICH MAY BE INCURRED BY YOU OR ANY OTHER PERSON, AS A RESULT OF, AND/OR IN CONNECTION WITH, ANY RELIANCE PLACED BY YOU ON ANY OF THE ABOVE.

In addition, External Websites that may be accessed from the Website are not available in all languages or in all countries.

We make no representation that such External Websites are appropriate or available for use in any particular location. To the extent you choose to access such External Websites, you do so at your own initiative and are responsible for compliance with any applicable laws, including but not limited to applicable local laws.

We reserve the right, at any time and from time to time, without liability to us or notice, to change, suspend, remove, or disable your access to any External Services, and/or to impose limits on your use of, or access to, certain External Services.

Acknowledgment

Google and any logos, artwork and trademarks associated therewith is/are the property of Google Inc. (“Google”).

Governing Law and Jurisdiction

This Privacy Policy shall be governed and construed in accordance with the laws of the State of Israel, without reference to its conflicts of laws principles.

You hereby irrevocably submit to the exclusive jurisdiction of the competent courts in Tel-Aviv, Israel, to resolve any dispute arising out of or pursuant to this Privacy Policy, and you hereby consent to the exclusive jurisdiction of and venue in such courts and waive any objection as to inconvenient forum.

GDPR Point of Contact

We have appointed GDPR points of contact for your convenience, which can be reached via email: privacy@animals-now.org.

Address and Notices

The offices of Animals Now are located at 88, HaHashmonaim Street, Tel Aviv, Israel.

Any questions, complaints, claims or other communication to Animals Now concerning this Privacy Policy should be directed to: privacy@animals-now.org.

We may send your notices with respect to this Privacy Policy by email or by regular mail, or by any other means reasonably designed to give you such notice.

Communications made to us by email will not constitute legal notice to Animals Now or to its members, shareholders, directors, officers, employees, agents, partners and/or licensors.

All communications between Animals Now and you shall be in the English language only.

In addition, you always have the right to make a complaint at any time to a supervisory authority. The Cyprus Commissioner for Personal Data Protection is the lead data protection supervisory authority for Animals Now. Its contact information can be found at www.dataprotection.gov.cy.

Changes to this Privacy Policy

We may change this Privacy Policy at any time and from time to time without liability to Animals Now or notice. Any such change will be effective as of the date it is posted on this page.

Your continued use of the Website after the effective date of any changes to this Privacy Policy, will be deemed to constitute your acceptance of any and all such changes.

This Privacy Policy was last updated on January 29, 2025.