Challenge 22 Community

Let's make a vegan world

Welcome to Challenge 22 Community!

If you are a part of an animal rights organization and want to help new vegans sustain this lifestyle, this is the place for you.

Challenge 22 Community is a collaboration project for animal rights organizations and activist groups, with the goal of guiding you while you establish your own version of Challenge 22 in your area.


What is Challenge 22?

Challenge 22 is a free, online program for trying veganism for 22 days. The project is supervised by registered dietitians. More than 330,000 people from all over the world have participated in the project since its launch in March 2014.

While similar programs around the world are based on vegan starter-kits and email guides, Challenge 22 is an interactive program that offers a unique combination of group support and personal mentoring. The Challenge 22 program is proven to be highly effective.

Another key element of the program is its appeal to volunteers—we have trained over 1,200 volunteers and we provide extensive training and ongoing supervision for all volunteers. This allows us to offer comprehensive support on a regular basis.

We are happy to share our knowledge and expertise to help you launch a Challenge adapted to your country and culture.

We are interested in forming collaborations which benefit all parties involved. We know how precious your time is, as is ours. We are interested in forming collaborations with organizations that believe that vegan retainment is one of the main fields they should commit to, and consider social support as a significant tool for achieving this goal.


Our Vision

Challenge 22 Community Project aspires to increase the availability of social support networks for new vegans to various cultures and languages worldwide.

To achieve this goal, we collaborate with animal rights organizations all over the world and provide them with the tools and grant opportunities needed to launch their own local Challenge infrastructures.

Pin Point
Pin Point

What do we offer?

Guidance and assistance for a period of 12 months

  • Access to Challenge 22 program’s contents
  • Extensive training for you and for your staff
  • Some organizations may apply for a grant of up to 10,000 USD

We’d like to offer you the opportunity to become a candidate for our free training program to help you create your own version of Challenge 22 for new vegans, designed specifically for your local community.

Four stage process for developing local Challenge 22 program with us:

  1. Introduction - Getting to know Challenge 22
  2. Hands On Work - Forming a work plan
  3. Operational Stage - Preparation of materials and infrastructure
  4. Launch - Running the pilot and launching your Challenge

Apply for a Grant

Already a member? You can apply for a grant of up to 10,000 USD to help you build your community.

Our Partners and Collaborations

Challenge 22 is the flagship project of Animals Now (formerly known as Anonymous for Animal Rights), an Israeli NGO established in 1994, with the sole purpose of creating a better world for animals.