Challenge 22 is the flagship project of Animals Now, an NGO established in 1994 to protect animals and enable cruelty-free living.
Challenge 22 offers a free, supportive online framework for exploring a vegan diet for 22+ days. More than 1 million people from all over the world have participated in the project since its launch in 2014.
While similar programs are based on vegan starter kits and newsletters, Challenge 22 has a unique combination of group support and personal mentoring, within an active and friendly community.
How does it work?
- Join your group: You’ll join a private Facebook or WhatsApp group, which enables participants to share their experiences and learn from each other.
- Get to know our experienced team: The group is mentored by experienced vegan volunteers – culinary experts, parents, students and long-term vegans. In addition to 24/7 support in the group, you can request a personal mentor for a space to ask questions privately.
- Registered dietitians: Our program is supervised by certified dietitians who give nutritional advice and make sure everyone is thriving.
- Daily program: Every day features a small daily task to help you explore a plant-based lifestyle. By the end of the Challenge, you’ll be equipped with nutritional information, cooking tips, and recipes that empower you to maintain a healthy, tasty vegan diet.
Our community is friendly, joyful, and supportive – people upload photos of their dishes, share recipes and cooking tips, talk about their experiences, and go on a journey together with likeminded people.
Do you work with an NGO and want to start your own vegan challenge? We’d love to collaborate! Find out more about our Challenge 22 Community project for NGOs here.