Let's try vegan, together.

Let's try vegan, together.

Sign up & join over 900k people who've already taken the 22 day vegan experience
Sign up & join over 900k who've already taken the 22 day vegan experience
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Use Terms

Challenge 22 : Terms of Use

I am hereby informed and aware that my participation in the Challenge 22 group, including all content published in the group, i.e. questions and answers, explanations and tips - is not a substitute for professional counseling (nutritional, medical or other), and that the responsibility to eat a healthy, balanced diet rests exclusively with me, the participant.

Animals Now and the Challenge 22 team will not be held accountable for any health problem or other issue which can occur as a result of bad nutrition or conduct during my participation in the Challenge 22 program. Additionally, I am aware that the medical and nutritional information given in the program is general and cannot take into account specific conditions or personal requirements of each participant.

The Challenge 22 program, in itself, cannot be an exclusive framework for people with diseases or with special health/nutritional/mental conditions, such as eating disorders, gastrointestinal or digestive diseases, bariatric surgery and pregnancy. In these cases, it is highly recommended to get additional personal counseling with an appropriate healthcare professional, in place of or in addition to participation in the Challenge 22 program.

*If you have any special requirements and are in need of personal support, you may consult with one of the program mentors regarding the appropriate professional to reach out to.

* Challenge 22 was created and is run by Animals Now, an NGO based in Israel.

Online guidance by mentors & registered dietitians

Friendly & supportive environment   

Plenty of fabulous plant based recipes



Online guidance by mentors & registered dietitians

Friendly & supportive environment

Plenty of fabulous recipes

Over 900,000 already participated

Why try vegan?

Cute Pig

For the Animals

The best way to help animals is to vote with your fork and choose a plant based diet.


For our Planet

Factory farming is responsible for deforestation, greenhouse gas emissions, pollution and water shortages.

Woman Looking Back

For your Health

Better health starts on your plate. Animal products contain saturated fat, cholesterol, bacteria and toxins.

How does it work?

1. Sign up through this short form

2. Join a special Challenge 22 Facebook group (click on "Join Group")

3. Every day, you'll get recipes, tips, videos and lots of motivation!

So far, 55000 people have participated in Challenge 22

Here are some of them:

Jen Buffy - let's try veganism

Jen Buffy, 38, USA

“I had a great and positive experience and a very supportive network of people to help me along my journey. My questions were answered positively and with honesty.

I did it for health reasons. I started my weight loss journey in August by removing sugar, soda, processed foods, and fast food from my diet. I've managed to lose 40 lbs and my quality of health has greatly improved”

Jen Buffy - let's try veganism
andrew eastwood vegan

Andrew Eastwood, 39, United Kingdom

I have been a chef for the last 10 years but have decided unless it's a vegan eatery I will not do it again, I can not face handling or cooking meat now. I've only been vegan for around 6 months. I was only vegetarian for 2 months beforehand but never ate a huge amount of meat. It was quite amazing how I found this group literally a week after watching cowspiracy.
Without the Love, support and amazing advice I don't know if I would have managed to keep up the good work. Now I am fully committed and love being vegan.

andrew eastwood vegan
Jwona Nessel let's try veganism

Iwona Nessel, 58, Spain

I love that group and people here. Now I know that there is lots of good people out there. It make me stronger. I love to see they steps and cooking; ideas and sharing.

Jwona Nessel let's try veganism

Kayli Joseph, 54 ,USA

"I enjoyed the challenge immensely! It gave me the support I needed as I started my new path... Each day was planned so that I could easily achieve the daily goal. This gave me a sense that I could do this. The mentors were very compassionate, dedicated and caring. All my questions were welcome... They were truly an inspiration to me."

Our Mentors

More than 400 mentors from all around the globe will be happy to help you in your journey










United States


United Kingdom


United Kingdom


United States


Tracey & Lorraine
United Kingdom

Our Dietitians

Our registered dietitians specialize in vegan nutrition for all stages of life (including pregnant or breastfeeding mothers, children, adults, athletes and more)

Nataly Shemesh Registered vegan Dietitian
Nataly Shemesh
Tammy Adiv Registered vegan Dietitian
Tammy Adiv
Dana Gilad vegan dietitian
Dana Gilad
Lucy Kendrick
Lucy Kendrick
Barbara Forrest Ravid - vegan dietitian
Barbara Forrest Ravid
Maayan ben nun
Maayan Ben Nun
Yvonne O Halloran vegan dietitian
Yvonne O Halloran